4 Powerful End-of-Year Giving Campaign Ideas for 2022

More than a third of annual charitable giving occurs in November and December. Donors are generally in the giving spirit during the holiday season, and it’s the perfect time for your nonprofit to engage with them.

From sending holiday cards and year-end impact reports to donors, to participating in GivingTuesday on Nov. 29 – there are many tried-and-true ways to engage with your donor base. 

But the challenge with end-of-year giving campaign preparation isn’t finding the right marketing hook; the key is finding creative ways to distinguish your nonprofit from the rest. 

Here are four effective and unique end-of-year giving campaign ideas that your organization can leverage in 2022:

• Peer-to-Peer Fundraiser
• Impact Crowdfunding Campaign
• Storytelling Campaign
• Gratitude Campaign

Peer-to-Peer Fundraiser

Peer-to-peer fundraising campaigns – also called social fundraising – enable nonprofits to reach new, untapped prospects by leveraging board members and donor networks. Preparing a peer-to-peer fundraiser involves equipping your non-profit’s top promoters and volunteers with the resources, encouragement, and messaging they need to ask for gifts on your behalf. 

There are many types of peer-to-peer fundraising campaigns to try this holiday season, including:

Storytelling Campaign

Make your mission relatable and inspire action through compelling, emotional, and shareable storytelling campaigns. Philanthropic storytelling usually focuses on three core themes: 

Demonstrating Impact in End-of-Year Messaging

Another essential asset that many nonprofits start preparing toward the end of the calendar year is their annual impact report. From maintaining accountability to board members and funding agencies to stewarding donors, nonprofit impact reports are a key tool that fundraisers use to show how contributions are making a real difference. Looking for more information on end-of-year giving messaging? In our recent article, we outlined the basics of developing an effective nonprofit impact report.