More than a third of annual charitable giving occurs in November and December. Donors are generally in the giving spirit during the holiday season, and it’s the perfect time for your nonprofit to engage with them.
From sending holiday cards and year-end impact reports to donors, to participating in GivingTuesday on Nov. 29 – there are many tried-and-true ways to engage with your donor base.
But the challenge with end-of-year giving campaign preparation isn’t finding the right marketing hook; the key is finding creative ways to distinguish your nonprofit from the rest.